DIY SEO for SMEs

Presented by Sally Kavanagh of Search Engine Workshops

Tuesday 14 February 2012

1pm to 4pm

Venue – Gosport Business Centre

Aerodrome Road, Gosport PO13 0FQ

Get your web pages ranking higher without the jargon

Improving your website's ranking in Google is not difficult, but it is time consuming. This half-day workshop brought to you courtesy of Gosport Borough Borough Council will help you achieve the best results for your efforts.

Even quite small changes can have a dramatic effect - if they are the right changes - and having an overall strategy to SEO will make the difference between a site languishing unseen by anyone and a site that is continually attracting a new audience.

In a mixture of practical exercises, tutor input, Q&A, and group discussion, you will learn how to make sure Google can understand the information on your web pages and then rank it well for the key phrases that will attract business to your site.

Topics covered will include

-       Start 'thinking' like a search engine

-       The importance of knowing the right keywords to target

-       How to write web page copy in a search engine friendly way so that keywords are included, exactly where Google is expecting to find them

-       How to measure the success of your SEO campaign using web stats

This workshop will conclude with a practical exercise, in which students will optimise an existing web page, applying the skills learnt.

All students will receive a comprehensive booklet of the material presented during the course, providing a valuable resource manual.

Sally first entered the world of SEO in 2000 and has since worked in the field offering SEO services to clients and developing a range of training courses and mentoring services to webmasters who prefer to 'do it themselves'.

Reflecting on her 10 years’ experience in SEO, Sally said, "It used to be possible to take a web page, make a few tweaks and the page would rise, fairly predictably, up the rankings. However, Google and the other engines have become much more sophisticated and it is increasingly necessary to look at SEO more strategically. The best way to do this is for the web owner to take control and use an SEO expert to provide guidance and advice. It makes an awesome partnership".

To book your place, please email Anne Dawson on anne.dawson@southernentrepreneurs.com or call 02380 688 334

£35 plus vat per person, non-refundable if cancelled less than 7 days before

www.southernentrepreneurs.com
anne.dawson@southernentrepreneurs.com
Tel: 023 8068 8334